For the Heavy Equipment Industry
Proven Management Coaching & Training Specifically Designed for Leaders in Heavy Equipment Dealerships
Personal coaching that turns your managers into leaders.
—Amy Parrish
Founder, Iluma Learning
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We provide new ways of looking at old problems so we can help you create innovative solutions that work.
Focus on the core issues
Spending time focused on the issues that truly matter to YOUR dealership and its people so we help can move you forward in meaningful, measurable ways.
Get to the root Cause
We guide your managers to get to the root cause of real-time issues faster, then we tackle those issues head-on, teaching your managers how to innovate new solutions that work today and for the long-haul.
Create Solutions that Work
Our talented team can create and implement the tools, systems, training and support materials your dealership needs but doesn’t have time to develop – tools that make the job easier, more efficient and help your dealership win.
Delivering industry specific leadership knowledge in days rather than years
Compress decades of learning into days
We don’t have time to wait for our managers to “figure it out.” Yet, this is the experience of most managers in the heavy equipment industry. Our dealership specific context is placed into every aspect of training and coaching so your managers become wise leaders fast.
Make professional development a natural habit
Our coaching and development doesn’t end when the monthly session is over. We give your leaders the tools and shifts in thinking needed to carry their development forward, and we reinforce it with regular touch-points and check-ins throughout the month so the topics stay fresh and top of mind.
How it Works
Kick-off — Phase 1
Discovery
Preliminary benchmarking and needs exploration through interviews and surveys with each participant

Alignment
In-person 2-day kick-off session/retreat with Managers and Executive Team

Coaching & Development — Phase 2
Dig Deep
Monthly online live 2-hour training sessions with all managers

Commitment
Optional in-person 2-day Progress Retreat to go deeper with strategic plans and problem solving

Dig Deeper
On-call Individual Coaching – got an issue? Talk it through with Amy 1:1

Wrap-Up — Phase 3
Reinforcement & Planning Ahead
In-Person 2-day wrap-up session and planning retreat to fully integrate the last 11 months; certificates presented


Examples of Content We Deliver in Live Sessions
Accountability
Active Listening
Company Culture

Extend Development to Your Whole Dealership
Once we get your leaders practicing a smarter, wiser approach to leading your dealership, we now can put the whole organization through seamless, online skill development courses that allow everyone to get on the same page and speak the same professional development language.
Micro-learning videos and challenges automatically go out to each employee.
These topics are supported by short interactive discussions that your team leaders will facilitate in their weekly team meetings, thanks to our quick and easy step-by-step facilitator guides.
Make this a natural and simple way to grow the culture of development in your dealership.